A well-executed landing page is what differentiates the conversion havers from the conversion have-nots. The good news is that designing an effective landing page is pretty simple, formulaic even. But first, we need a couple of questions answered.
Question one, what is a landing page?
A landing page is, as the name implies, a page where one lands at. When users click on a link from various sources, an ad, for example, they arrive at a page designed for conversions.
Question two, why do you need a landing page?
The main goal of a page like this is to increase conversions. By streamlining the process, users have fewer barriers to conversions. Whether the action is submitting a lead form, selling a specific product, or even booking an event.
And in order to do that, it is optimized so that anyone viewing the page is more likely to follow through on an action. Landing pages also help with SEO.
So how do you optimize a landing page? There are a few things you need to keep in mind.
1. Headline
A headline is one of the key things that you need to keep in mind when designing landing pages. Within the few seconds you have before they leave the page, your copy must grab their attention. The headline should offer a solution or benefit to whatever issue they’re facing. Remember, people came to your landing page with the expectation of receiving something.
2. Relevant Images
There’s no trick or secret here. Make sure that your images are relevant to the user, and of high quality. A low-quality and irrelevant image can make visitors of the website doubt the quality of the service you provide. So, use the right pictures.
3. Copy that converts
The copy, of course, comes after the headline and the image. Effective copywriting is more difficult than most people believe, yet it is vital. Write text that catches the user’s interest, provides answers to their issues and outlines the next steps.
4. User interface
Design the website in a way that makes it easy for the user to navigate. Anyone visiting your website should be able to tell what the page is about and how to navigate it. Use visual appeals like colors, negative space, and splitting large bodies of text into bite-sized chunks are ways to improve UX. User interface is an important part of the internet experience. Read more on our post about how UX is a crucial aspect of digital marketing.
5. Effective call-to-action
Your CTA should be simple, eye-catching, and conversion-oriented. Contrasting colors and persuasive text like “Talk to Us” or Spotify’s “Go Premium,” are strong examples of effective CTAs. Experiment with different copies, other placements, and different color combinations for your CTA.
6. Lead forms
You can enhance your lead forms in a number of ways. Collect only relevant data, position it at the front of the page, and provide a CTA that encourages users to submit their information.
A landing page is typically a user’s first encounter with your company. They arrive at the website looking for a solution to their issues, and you just have a few seconds to sell them on your offer.
So, establish a good first impression by creating conversion-optimized landing pages. Call us at +971 4 580 3378 to talk more, we’re always here.
