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Why are blogs important for SEO?

We write a lot of blogs here at Vous. The reasons for it are twofold. One is because we love our readers and want to share our tips on improving their online presence. We’re passionate about sharing our expertise and the many advantages of digital marketing.

On the other hand, blogging is great for SEO.

Blogging is one of the best strategies to boost your Google search ranking, according to SEO experts. Organic traffic is a tried-and-true method of generating more qualified leads for your company. So, what exactly are the benefits of writing blogs for SEO?

Blogs make it easier to rank for specific keywords
For generic keywords, competition is usually fierce in SEO. As a result, you’ll want to rank for long-tail keywords rather than short-tail keywords. Long-tail keywords have the advantage of being driven by high search intent. Searchers looking for a specific solution to their problems will enter a more detailed query on Google. If you have a blog that answers that question for them, Google will rank your page for that specific keyword.

Blogs provide backlinks
If you read any of our other blogs, you know we mention backlinks quite a bit. Good quality content can earn you backlinks from other websites. The more quality backlinks you have, the higher Google’s algorithm is going to rank your website.

Blogs establish authority
Writing content that you specialize in is a great way to show your authority over it. If website visitors believe you know what you’re talking about, they’re more inclined to stay longer. When good content is shared, it attracts additional visitors to your website. It’s a loop as long as you keep producing good, relevant content.

Blogs boost your online visibility.
The more relevant blog content you have, the more likely someone will find you. Writing a variety of posts on topics where you are an expert will help you rank for a lot more keywords. Make sure the stuff you present is relevant and not just a rehash of what you’ve already said.

Blogs can keep your page updated
There’s nothing like seeing a website that hasn’t changed since 2005 to make you doubt its credibility. Fresh and updated pages appeal to both people and search engines. New content on your website means new content for search engines to crawl through. This means new and relevant content for people looking.

Blogs aid internal linking
Internal linking helps Google get a better understanding of the website content. It also improves the user experience on the website. Visitors can follow internal links to any content that they might find useful instead of searching for it again.

There are various advantages to writing blogs. Blogs are a wonderful method to boost your online presence for a variety of reasons, including creating authority and enhancing SEO. As always, content reigns supreme. So, start writing those blogs right now. Send us a link to your work as well; we’d love to read it.