People love sharing things on social media. Content that engages people gets shared, whether it’s a photo of an adorable dog or a news piece about wildfires. So, how can marketers and brands make the most of social media’s power?
As always, we first need to know what social media can do for brands.
Social media helps build brand awareness. These days a brand is more than just a static image in someone’s head. Brands have personalities. Brands can be funny, responsible, and even playful. Take the ever-popular example of Wendy’s. They’ve taken over Twitter in a way that hasn’t been seen before. Clever comebacks and great engagement within the Twittersphere have given them a massive increase in visibility online.
“Viral content,” a term we hear again and again. The power of viral content is undeniable. Going viral can catapult even the tiniest of businesses to new heights. But the issue is that going viral isn’t always predictable. Content creation is a little more art than it is science. But it is possible if you have a proper strategy in mind.
Now that we know what exactly social media can do for your brand, let’s talk tips. Here are 6 things you need to know on increasing brand awareness with social media.
1. Post consistently
To maintain your presence online, you must post consistently. Stay on top of your audience’s mind by constantly providing relevant and fresh content. For different platforms, you should post content during their peak engagement times. Each social media channel has its own best time where users are most present and ready to engage.
2. Engage with your audience
Audience engagement should always be a key goal of any business doing social media. It’s one of the best ways to promote your brand online.
So, interact with users on your social media pages, ask questions, and reply to any comments or complaints they might have. Good customer service requires a delicate touch, so make sure that your users have a positive experience.
Audiences who are engaged are also more likely to share your material on social media. Word-of-mouth, one of the greatest sources of conversions, can be earned by providing great service to your followers.
3. Personalize your content
On social media, personalized content always outperforms generic material. Content with a human element is more likely to resonate with users.
One of the easiest ways to develop unique content is to provide them with material that they can relate to. Or one that tells a story. The power of storytelling in capturing attention is an often underused tool in social media marketing.
Essentially the keywords of social media, hashtags are an easy way to immediately increase your post’s visibility. They make your content instantly part of a larger group of similar posts. Anyone interested in a specific trend can easily see your posts if they search for your hashtags.
Custom hashtags about your brand can also be a great tool to promote user-generated content.
5. Tag on to viral content
Viral content has a lot of people already engaged and are primed to respond to the trend. So, if you see a trend that you can work with, get your brand in on it. Using the right hashtags and participating in the trend in your unique style makes you instantly accessible to those following the trend.
6. Design for the platform
Design your social media content for each platform. Different social media channels have different ways that content is displayed and that has a huge impact on the way users interact with it. The number of words and even the general tone on different platforms can vary. For example, Instagram prefers image posts with little text while LinkedIn prefers long-form content.
The significance of social media is self-evident. It’s a powerful tool that can be used to indict big action. Its capabilities are endless, ranging from moving people to respond to social issues, to emptying stores of popular products. And if done well, can be used to improve their overall brand awareness.
Well, there you have it. The beginner’s guide to using social media to build brand awareness. You can also learn more about how social media marketing can help your business on our other posts.