In the last 3 years, the number of social media users has increased by over a billion. There are about 4.33 billion social media users in 2021, and that number is only going upwards. With so many users and consequently time spend on social media, it’s no wonder that marketers are excited about the opportunity.
What is social media marketing?
Simply put, it’s the use of various social media platforms to promote, engage, and connect with your audience. Every day, there’s the next new social media platform coming out. Not all of them reach the same heights as Facebook or Snapchat. But for now, the primary social media platforms used by the majority of users are:
So why should your business use social media marketing?
According to a study by Hootsuite,
- The average user spends 19.5 hours on Facebook, 10.3 hours on Instagram, 13.3 hours on TikTok, and 5.6 hours on Twitter.
- 27.7% of people use social media to research brands and products.
- Facebook advertising has a potential reach of 2.18 Billion, Instagram has 1.22 Billion, TikTok has 689 million, and LinkedIn has 727.6 million.
There are many more reasons why to use social media marketing. But for now, let’s see how you can use Social Media Marketing for your business.
Before you start making waves and getting massive profits, you should have a strategy in place. Decide on your goals, the appropriate platforms, and the message. Make sure your brand stays on tone and offers content relevant to users.
2. Publishing and posts schedule
A well-planned and constant post schedule is mandatory to ensure engagement and that your content is always on top of mind.
Always be monitoring your posts, engagements, and other relevant metrics. See what works, what doesn’t. Social media can be a great tool to see what your customer base is interested in and what they don’t find engaging.
These are just a few of the things that are part of any social media campaign. Talk to us at +971 4 580 3378 if you want to discuss how social media marketing can work for your business.