Google’s search engine algorithm is a mystery to most. You might ask yourself why you need SEO for your business. And the thing is that SEO as a marketing tool is crucial for businesses. It helps with almost everything from getting more exposure to building your brand. Especially these days with an extremely competitive marketplace, SEO is more important than ever. For those who need a refresher, we have a blog on the key metrics you need to know for SEO.
Here are 7 reasons why your business needs SEO.
1. Increased traffic
It’s pretty straightforward, the higher you rank, the more website visitors you get. According to a study by Backlinko, the number of clicks you receive increases by 30% every position you go up. While ranking isn’t easy, it’s a great way to generate free, organic traffic.
2. SEO helps build credibility
Without exaggeration, every single person who’s ever accessed the internet has used it to search for something, even you. The average person uses Google to look up for whatever they need, whether it’s information or a service. Having your page show up on the top is an instant way to boost your credibility among users. A crucial part of SEO is content. For example, blogs are great for SEO. The more relevant content you write, the more you have a chance to show your authority on a topic.
3. More qualified traffic
The advantage of ranking on Google is that people are actively looking for a solution to their problems. It’s the perfect place for your page to show up. People actively looking for your business means that they are more primed to convert as opposed to someone who accidentally wound up on your page.
4. Better Visibility
Face it, the marketplace is more crowded than ever. Unless your business caters exclusively to the smallest of niches, you’re facing tough competition. To get noticed you need to stand out and that’s where SEO can help you. By ranking for many different keywords, your page becomes visible to a wider audience. Each keyword you rank for means a new potential customer that you didn’t have before. It also means that the more people that see your ad, the more brand awareness you generate. Even if they don’t click on the first view, they’ll remember your business the next time. There are a variety of ways you can improve your ranking from optimizing your landing page for SEO to adding customer reviews.
SEO is cost-effective. The difference between search engine ads and search engine optimizations is that one is paid, and the other isn’t. While PPC ads (pay-per-click) might bring your more immediate results, as a long-term digital strategy, nothing beats SEO. You can be guaranteed that you’ll get a flood of organic and qualified leads as long as you rank on Google.
Using analytics and Google Search Console, you get access to a lot of information that can tell you a lot about your customers. For example, you can know:
- Who they are?
- What are they searching for?
- Where are they located?
- What keywords are getting hits?
With this information, you can tailor or adjust your business decisions to best suit your customer’s needs and meet them where they are.
7. SEO helps improve user experience
To do well on Google, you need to design an effective landing page for SEO. The better your user experience is, the higher Google will rank your site. It’s crucial to have a good user experience for digital marketing success. User experience is one of the factors that Google uses to decide where to rank your page. So having a good user experience means better SEO, and good SEO means you have a good user experience. Sounds a little confusing? Either way, it’s a win-win for you and your users.
Most marketers agree that SEO is crucial for any business looking to grow. It might be a bit of an investment initially. But once you start ranking, you’ll see non-stop, qualified, organic leads for absolutely free. Unlike paid ads, your visibility doesn’t expire the moment you end the campaign. SEO is a long-term strategy, and one worth doing.
If you want to know more about how SEO can help your business, talk to us at +971 4 580 3378.