What’s the difference between social media marketing and digital marketing? Simply put, social media marketing falls under the giant umbrella that is digital marketing. To get a better understanding, we need to first know what that means.
What’s digital marketing?
Digital marketing is the leveraging of digital tools to undertake marketing efforts. This includes Search engine optimization or SEO, search engine marketing or SEM, pay-per-click advertising, display advertising, email marketing, and social media marketing. Digital marketing contains much more within it but for now, we’ll focus on social media marketing.
A quick overview of the above terms:
SEO relates to the optimization of your website such that it ranks higher on google search results.
SEM or search engine marketing refers to paid ads on search engines like Google and Bing. They take on various forms but primarily search ads or in the case of e-commerce, shopping ads.
Pay-per-click advertising is an advertising model where advertisers are only charged if they click on an ad.
Display advertising is image-based advertising on websites, apps, and social media. They contain text, images, and sometimes video and or audio.
Email marketing refers to the use of email as a medium to advertise your message, whether it be informational content, promotions, or just general services.
So, what’s social media marketing?
Social media marketing is essentially the promotion of a product or service through various social media channels. These include but are not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- With social media marketing, you gain access to a large audience that you can instantly engage with.
- Social media advertising also has incredible reach. Facebook claims that its advertising can reach 2.14 billion people.
- Social media’s key advantage over traditional digital marketing is that it can boost engagement as opposed to just driving traffic.
- Social media marketing can also show quicker results.
Essentially, social media marketing is a slice of the bigger pie that is digital marketing. To increase the success of your digital marketing, make sure that you have a proper social media marketing strategy. If you need advice on how to leverage social media to up your digital marketing game, call the experts at +971 4 580 3378.