There are few things as important for a business as lead generation. More qualified leads result in more sales. So how can you leverage digital marketing to generate those qualified leads? Here are a few tips.
1. Work on your landing page
It’s all about the landing page. Experiment with different CTAs, test your copy, optimize the experience. At the end of the day, what you want is for a customer to take action. Make the decision easier for them by tweaking your landing page.
2. Better offers
There’s nothing more tempting than a good offer. A good offer makes all the difference in converting leads that are on the verge and considering your business. It’s the difference between a cart abandoner and a repeat customer.
3. Gated content
Have you ever signed up for a free eBook? Maybe you gave your email to use a free online tool? Well, this is what’s called gated content. This content can only be accessed once a user has given up some sort of information about themselves, usually an email address.
Once you set up your gated content, you’ll gain a veritable list of users who have expressed an interest in your product or service.
4. Email marketing
Now that you have a list of potentially interested users. Send them valuable content, newsletter, offers, and other incentives to connect with your business. Make sure that your emails are easy to read. Make sure you have a catchy subject line and a strong call to action. With marketing automation tools, you can also personalize your email for that extra touch.
While we would all love if every visitor to your website converted, that is often not the case. But with targeted remarketing, you can greatly increase the chances of these users converting. Take advantage of tracking tags on your website and serve ads to your visitors wherever they are on the internet.
6. Social Media
Use the power of social media to promote your business. Super-targeted Facebook and Instagram ads can show your business in front of customers who are very likely to be interested in your business. You can promote your website as well as any offers you might have.
7. Test constantly
Be sure that you’re always testing the various marketing efforts you’re running. Continuous testing is important to figure out what works and what’s eating up your budget. Test those email campaigns, your homepage, your offers, and every other marketing action you’re running. Remember, marketing is just as much a science as its clever business tactics.