If you’re a small business and are looking to grow your business, local digital marketing is one of the easiest and most effective ways to do it. Many companies aim high and beyond their means and waste money trying to appeal globally. An effective local digital marketing campaign can be a quick way to drum up some business for you, especially if you have a physical location in the area.
So, here’s a rundown of the top local digital marketing strategies.
1. Google My business
Every business needs a google my business page. Listing on Google can be the fastest way to ensure that your page appears on relevant local search results. When a person searches for “the best momos near me,” you want to be sure your restaurant shows up on the search results.
Make sure you fill out all the available details. A fully detailed profile means Google has more information to share with your potential customers. Aside from addresses, timings, and other information, make sure you add photos as well.
2. Local Advertising
One of the best ways to convert users is through online advertising. Advertising on Google and social media platforms can be one of the best ways to convert people online.
Pay-per-click ads can be hyper-targeted and can offer great insight into what the locals are searching for in your area. Additionally, you can use this information to optimize your website and services accordingly.
3. Optimize your website.
We are quite fond of saying optimize for mobile on our blogs here, and for good reason. Over half of all online searches are conducted online. People are more likely to use their phone to look up a service or a location on their maps app. So, make sure your business shows up on Google maps.
4. Online Reviews
Customer reviews are essential for any local business online. They can be a great source of SEO, but most importantly, they offer insight into your business. A user is more likely to click and follow through with your business if they have a better idea of what your services are, and what others felt about it.
You can read more about how reviews can affect SEO.
5. Local SEO
For a business serving in a specific area, local SEO is critical. You want your business to only show up for relevant searches. If someone searches for “kickboxing gyms in Sharjah,” only relevant gyms in Sharjah can be useful.
Local SEO practices include listing your business in only local directories, paid campaigns in your region, and promoting your business organically on social media.
6. Local Backlinks
A key SEO tactic, local backlinks from relevant websites like business directories, location-based online magazines, and other local businesses. An official government website will have a higher authority score which can be a boost to your local SEO.
If you want to talk about how SEO can help your businesses, our experts are always available for a chat at +971 4 580 3378.