Social Media Management strategies that give voice to your brand and elevate your digital presence
The true essence behind your social media presence is to stay—well, social! Our Social Media Strategy Team will analyze your market and competitors, come up with the ideas and massages that work with your brand and promote your value on the platforms that ensures the strongest connections. Engaging with your audience online is easy—provided you have the content that bridges this communication.
Posting on social media should have a proper strategy with a purpose. If your purpose for posting is to spread awareness and is relevant to your brand identity and persona, then sure, social media drives sales as long as you are original and honest with your content, you will drive engagement organically.
It clearly depends on your product or service that you are promoting. Mainly, you should be present on 4 main social media platforms: Facebook, Instagram, Twitter and LinkedIn. For B2B, LinkedIn is best. For building trust and loyalty, it would have to be Instagram and Facebook. For community building, it would have to be Twitter.
Building a social media presence is simple. Most businesses engage on social media after they reach a maturity stage in their product life cycle. We recommend you to start with the introduction stage of Product Life Cycle (PLC).
The number of posts depends on the algorithm of the social media, as the algorithm changes, the number of posts also would vary. Posting once per day is safe, but exceeding that will affect your engagement dramatically. We always recommend quality over quantity.
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Paid Marketing Campaigns on Google & Social Media
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