AND CREATIVE STORYTELLING
INFORM STRATEGIES THAT
OUR TECHNOLOGY PARTNERS
The Challenge of Meeting Audience Expectations
Even conversion-focused brands need to think about building and retaining a loyal audience to protect themselves against commoditization or disruption. To build that kind of brand, you need a story. And to shape that story, you need a strategy. Vous Agency leverages our digital experience, analytics expertise, and creative talent to build marketing strategies that deliver exceptional results. In a landscape of disruption, our team blends the art and science of strategy, seizing opportunities through actionable insights and powerful storytelling.
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Step 1: Data Gathering + Analysis
Uncovering the cold, hard facts
Data is at the heart of every marketing strategy. By pulling data from every available source – first-party data, previous campaign performance, competitor research, customer interviews, surveys, and more – we learn about your audience, identify challenges, and start to formulate ideas We may formalize and document our analysis as an audit that contains our key discoveries and takeaways.
Step 2: Audience + Competitor Research
Digging deeper into your market
Attracting an audience requires you to understand their needs and challenges. Through extensive audience research, we discover what problems audiences face and what makes them tick, so we can connect with them and leave a lasting impression. Your competitors are hungry for the same customers. Our team’s competitive analysis surveys the landscape and starts identifying where your business can find the advantage.
Step 3: Strategy Development
Blending art and science
Data is essential, but the real challenge is to find opportunities and generate insights, identifying new and imaginative ways to build, engage, and convert your key audiences. Our brilliant marketing strategists do all that and more. Your strategy is distilled into a presentation which diagnoses the challenges your brand is facing, sets out the insights underpinning our solution, and provides a roadmap.
Step 4: Channel Planning
Marketing in the right place, in the right way
Whatever combination of paid, owned, and earned media channels we recommend, Vous Agency uses data and experience to assess where your marketing will have its greatest impact. We’ll then produce a marketing plan for using each of those channels to its fullest.
Step 5: Creative Brief
Connecting your audience to your brand
When you’re ready to implement our strategy, we can help with that too. And no matter which direction our strategy takes us, we have the tools and expertise to execute. If we recommend new asset creation, we’ll use our strategy to create visually compelling, journey-driven content that turns our insights into outstanding marketing executions.
Step 6: Evaluation & Optimization
Making improvements by measuring performance
Wherever possible, we avoid treating strategies as one-and-done. Digital marketing is iterative and a strategy should be a living thing. We aim to revisit marketing strategies regularly so we can take into account new data, assess whether the market has shifted, and adjust course accordingly.
WHAT WE DO
OUR DIGITAL MARKETING SERVICES
FAST-GROWTH & REAL RESULTS FOR IMPRESSIVE BRANDS
We’ve helped big name brands grow even bigger. Think of us as the missing piece to your marketing puzzle.
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GET IN TOUCH WITH US TODAY TO START YOUR DIGITAL JOURNEY.
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+971 4 580 3378