OUR TECHNOLOGY PARTNERS
The Challenge of Meeting Audience Expectations
Even conversion-focused brands need to think about building and retaining a loyal audience to protect themselves against commoditization or disruption. To build that kind of brand, you need a story. And to shape that story, you need a strategy. Vous Agency leverages our digital experience, analytics expertise, and creative talent to build marketing strategies that deliver exceptional results. In a landscape of disruption, our team blends the art and science of strategy, seizing opportunities through actionable insights and powerful storytelling.
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Step 1: Data collection and analysis
Unveiling concrete facts
Data is at the heart of any marketing strategy. By extracting data from all available sources – first-hand data, performance of previous campaigns, competitor studies, customer interviews, surveys, etc. We get to know your audience, identify challenges and start formulating ideas. We can formalize and document our analysis in the form of an audit which contains our main findings and conclusions.
Step 2: Audience and Competition Research
Deepening your market
To attract an audience, you need to understand their needs and challenges. Through in-depth audience studies, we discover the problems that the public faces and what makes them vibrate, in order to get closer to them and leave a lasting impression. Your competitors are hungry for the same customers. Our team’s competitive analysis studies the landscape and begins to identify where your business can find the advantage.
Step 3: Strategy development
Data is essential, but the real challenge is finding opportunities and generating ideas, identifying new and imaginative ways to build, engage and convert your key audiences. Our brilliant marketing strategists do all of this and much more. Your strategy is distilled into a presentation that diagnoses the challenges your brand faces, outlines the ideas behind our solution and provides a roadmap.
Step 4: Channel Planning
Marketing in the right place, the right way
Whatever combination of paid, held and earned media channels we recommend, You Agency uses data and experience to assess where your marketing will have the most impact. We will then produce a marketing plan to make the best use of each of these channels.
Step 5: Creative Briefing
Connect your audience to your brand
When you are ready to implement our strategy, we can also help you do so. And no matter where our strategy is, we have the tools and expertise to execute it. If we recommend the creation of new assets, we will use our strategy to create visually appealing, course-oriented content that transforms our ideas into exceptional marketing executions.
Step 6: Evaluation and optimization
Make improvements by measuring performance
Whenever possible, we avoid treating strategies as a whole. Digital marketing is iterative and a strategy must be alive. We strive to regularly review marketing strategies to take new data into account, assess whether the market has evolved and adjusted the focus accordingly.
WHAT WE DO
OUR DIGITAL MARKETING SERVICES
FAST-GROWTH & REAL RESULTS FOR IMPRESSIVE BRANDS
We’ve helped big name brands grow even bigger. Think of us as the missing piece to your marketing puzzle.
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