3,220,000,000 – that’s the approximate number of results you get when you search for digital marketing in Google. To call that amount “overwhelming” would be an understatement, and we still expect the figure to rise as more people get acquainted with digital marketing and what it can do for their businesses.
With this amount of information available within seconds, it’s easy to get lost in a sea of digital marketing articles that are outdated or irrelevant at best. An easy solution would be to keep tabs with digital marketing experts who have the experience and portfolio to back up the information they share with the public.
Below, we list down six of the world’s best digital marketing professionals whom you can follow online for tried-and-tested tips, effective digital marketing strategies and up-to-date trends.
- Rand Fishkin
- Neil Patel
- Ann Handley
- Gary Vaynerchuk
- Shama Hyder
- Tommy Swanhaus
First on our list is the owner of the most iconic moustache in the digital marketing industry – Rand Fishkin. Touted as one of the pioneers of Search Engine Optimization (SEO), Rand co-founded and served as the former CEO of MOZ, a renowned SEO platform which started out as a blog in 2003. Since stepping down from his role in 2018, he has founded SparkToro, an “audience intelligence” platform that helps businesses find their target audience.
Neil Patel is hailed as a leading online marketer by Forbes for good reason – the co-founder of Crazy Egg, Hello Bar, and KISSmetrics is also a New York Times best-selling author and was recognized as one of the Top 100 Entrepreneurs under 30 during the Obama administration. He started out in the industry by building his first website at 16 – currently he helps Amazon, NBC, Viacom and HP push the limits in terms of business growth.
Another marketing expert recognized by Forbes – this time as “the most influential woman in social media” – is Ann Handley, whose writing prowess paved the way for content marketing. She is currently Chief Content Officer at Marketing Profs, a learning platform which offers training programs, online events, conferences and supplementary free resources for marketers looking to drive business results. She is also a renowned author of several best-selling titles, including Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.
Apart from being a famous digital marketing influencer, Gary Vaynerchuck is also a renowned public speaker and angel investor who recognized the potential of Facebook, Twitter, Uber, and Venmo. His first ecommerce venture was his family’s wine business which grew from USD 3 million to USD 60 million in just five years. Currently, he runs the digital agency VaynerMedia.
Shama Hyder is an international keynote speaker, CEO of digital and new media consultancy Zen Media, a bestselling author, and one of LinkedIn’s Top 10 Voices in Marketing. Still not impressed? She’s also one of Forbes’ 30 under 30 in marketing and advertising in 2014 for starting her own company at 29 and growing it to 400% in its first year.
If Elon Musk calls a book “life-changing”, you best believe it’s a title that’s worth reading. Tommy Swanhaus is the author of the international best-selling Amplify Your Marketing, Career, and Company and lately, is a part of several lists of top digital marketing experts in the world. His company, Tommy Swanhaus Co., was recognized by The Silicon Review and The CEO Views as one of the Top 50 Leading Companies of the Year and Top 10 Smartest Companies of the Year in 2018 and 2019, respectively. In 2020, he launched the Tommy Swanhaus University, which offers online courses on digital marketing, social media, and digital media.
Who do you follow on social media for digital marketing insights? Let us know!