1. Optimize your website
The first thing you should do is optimize your website, both for users and search engines. A good interface is needed to ensure a pleasant user experience. The better the experience for the user, the more likely they are to visit again.
Among the various factors, search engines check if a page is mobile-friendly, the page loading speed, how long a user stays on a page, and whether they leave immediately.
2. Do proper SEO
A good SEO strategy is crucial to rank well on search results. There are various tools online, both free and paid, that help you analyze your website. Key things to look out for are your current performance online, keyword rankings, and your domain authority. You can also use these same tools to check out your competitors.
Once you know your performance, you can work on improving them.
3. Start writing blogs
A good blog is an integral part of any content marketing strategy. The best way to drive traffic is to have content worth seeing on your website. A good blog offers visitors the information they’re looking for, insight into your business, and can showcase your capabilities.
Blogs also help increase the number of keywords you rank for in search engines. The more blogs that offer quality content, the more likely your pages are to rank on Google.
4. Explore social media marketing
Social media marketing is bigger than ever and with good reason. Facebook averaged 2.7 Billion monthly users in 2020, that’s Billion with a capital “B”.
Facebook ads also have highly detailed targeting, offering you the ability to target your exact audience. It’s also useful in increasing brand awareness and pushing traffic to your website. The Facebook Ad network also includes Instagram, Messenger, and Facebook’s Audience Network.
5. Personalize with email marketing
Email marketing can help you connect with your customers in a more direct and personal way. It’s cost-effective, can be easily automated, and if done well, can get immediate results. For small businesses starting out, email marketing is one of the best ways to build your brand presence online and drive sales.
If you want to know more about digital marketing, or if you’re looking to grow your business, call us at +971 4 580 3378.