THE HARD WORK BEHIND SIMPLE APPS
Apps have fueled disruption, creating and transforming industries. In the process, they’ve made complex organizational problems – like curating vast amounts of content, or providing transportation on demand – seem effortless. But in reality, behind every “simple” app is robust technology architecture and immaculate code, engineered to deliver a seamless experience.
OUR MOBILE APP DEVELOPMENT SERVICES
With many years of experience, the Vous Agency process is flexible, time-tested, and able to deliver on all kinds of mobile app builds.
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Step 1: Technical Discovery
Assessing the app’s technical requirements
Our first step is to understand what you need your app to achieve, and where it will be pulling information, so we can ensure the technology is in place to deliver. If we’re designing your app, technical discovery is done within the strategy phase of the project as a whole.
Step 2: Planning
Preparing for success
We plan for the features the app will need, as well as the data integrations if it will need to read and write back data. If we’re designing the app, we work closely with our information architects and user interface designers to smooth the way for development. We’re strategic about building apps for both iOS and Android. Depending on your needs and requirements, we may build one app or adjust for each operating system, or develop separately.
Step 3: Front- and Back-End Coding
Building a digital product
We prefer to work in Agile sprints (Scrum methodology) to get to an MVP – a Minimum Viable Product that includes the core features your audience will use and love. This phase is led by a technical Project Manager, who works in collaboration with the Account Director dedicated to your keeping your project running smoothly and on budget.
Step 4: QA + Launch
Squashing any last bugs
While development is going on, QA is already beginning. This is when we do our best to break the beautiful app we just built, so we can eradicate bugs and make sure it works as intended. With that task accomplished, it’s time to launch.
Step 5: Maintenance, Iteration + Marketing
Evolving and promoting the MVP
Like any digital product, an app should be a site of constant testing, iteration, and improvement, drawing upon user feedback. So testing and optimizing the experience for your customers should be an ongoing process. Apps are inherently less discoverable than experiences on the open web, and need to be marketed to ensure they find their users. Planning for app marketing should begin early, and as a full-service agency, we can also work with you on that.
Step 6: Evaluation & Optimization
Making improvements by measuring performance
Wherever possible, we avoid treating strategies as one-and-done. Digital marketing is iterative and a strategy should be a living thing. We aim to revisit marketing strategies regularly so we can take into account new data, assess whether the market has shifted, and adjust course accordingly.
WHAT WE DO
OUR DIGITAL MARKETING SERVICES
FAST-GROWTH & REAL RESULTS FOR IMPRESSIVE BRANDS
We’ve helped big name brands grow even bigger. Think of us as the missing piece to your marketing puzzle.
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