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Once, digital disruption loomed as an extinction-level event. Today, it’s an ongoing process. Constant innovation is the only way to outthink competitors and outpace change.
The challenge: building a digitally enabled business is tough.
Siloed teams, talent shortages, data quality issues, and outdated processes stand in the way of transformation. And while you’re battling these problems, you can’t take your eye off the operations that are bringing in revenue now.
In a digital transformation project, you can’t plan the solution until you define the problem. While every engagement is different, we draw on a toolkit that has successfully driven previous change initiatives
Step 1: Digital Audit
We start with a diagnosis of the current situation, taking a close look at the business landscape. We take a discipline-by-discipline approach, with multiple expert teams weighing in.
An audit can show you what’s standard practice and what’s best in class, identifying emerging competitors, new tactics, and changing audience behaviors. More importantly, audits can help you spot risks and opportunities – giving you a head start in preparing for what’s next.
Step 2: Innovation Workshop
An innovation workshop brings together our team and yours in a structured process with open-minded facilitation. The goal is to frame a business problem and then generate ideas to solve it.
By calling on a diversity of expertise and thinking styles, and exploring ideas fearlessly, we can generate new possibilities and refine our strongest ideas.
We prioritize ideas according to value to the organization and readiness to complete, evolving high-value, high-readiness projects further with a tool such as a Business Model Canvas.
Step 3: Minimum Lovable Product
Change initiatives can generate many ideas but few outcomes. Fortunately, VOUS Agency is an implementation partner as well as an ideas partner.
Once we have high-priority ideas, we start defining a minimum lovable product – the version of your idea that delivers the most customer happiness with the least possible initial effort and expense. We determine what the MLP would look like and what it would take to build.
Once we understand that, we’re into project management: cost estimates, dependencies, and budgets and resourcing, and we’re ready to start making it happen.
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