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Social Media

What are the best strategies involved in social media marketing?

Welcome to step two of social media marketing. If you haven’t already, you should check out our blog on what activities constitute social media marketing. But now, we’ll take a slightly different look at the strategies associated with social media marketing. Digital marketing is open to all, and social media marketing is no different. With …

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What are the activities involved in social media marketing?

Or what does a social media marketer do? Well, the answer is a lot of things. From managing accounts, posting, to researching competitors. Social media is often the cornerstone of marketing activities for a lot of small to medium businesses. It’s affordable, has great reach, and is great for interacting with your community. Social media …

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The scope of social media marketing in 2021

No longer the new kid on the block, social media marketing has matured into an established platform. Marketers are well aware of its raw capability and its many advantages don’t have to be repeated here. But the best part of digital marketing is that it’s an ever-changing field and that there’s always something new going …

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How can social media help increase brand awareness?

People love sharing things on social media. Content that engages people gets shared, whether it’s a photo of an adorable dog or a news piece about wildfires. So, how can marketers and brands make the most of social media’s power?  As always, we first need to know what social media can do for brands. Social …

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Social media marketing vs digital marketing

What’s the difference between social media marketing and digital marketing? Simply put, social media marketing falls under the giant umbrella that is digital marketing. To get a better understanding, we need to first know what that means. What’s digital marketing? Digital marketing is the leveraging of digital tools to undertake marketing efforts. This includes Search …

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