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Digital Marketing

How to pick a digital marketing agency

It’s no secret that digital marketing is a necessary part of any business today. If you’re looking to grow your business, you need digital marketing. While you can always do your own marketing, having an agency ensures that your marketing efforts will be successful. But not all marketing agencies are created equal. The success of …

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What is digital transformation in marketing?

Digital transformation in marketing is a term that’s often mentioned in boardroom meetings and strategy sessions. But what does digital transformation mean? There isn’t an officially accepted definition for digital transformation despite how often it’s said. But it essentially means the adoption of digital activities into all aspects of your business, especially in marketing. It’s …

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What are the best strategies involved in social media marketing?

Welcome to step two of social media marketing. If you haven’t already, you should check out our blog on what activities constitute social media marketing. But now, we’ll take a slightly different look at the strategies associated with social media marketing. Digital marketing is open to all, and social media marketing is no different. With …

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What are the activities involved in social media marketing?

Or what does a social media marketer do? Well, the answer is a lot of things. From managing accounts, posting, to researching competitors. Social media is often the cornerstone of marketing activities for a lot of small to medium businesses. It’s affordable, has great reach, and is great for interacting with your community. Social media …

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The scope of social media marketing in 2021

No longer the new kid on the block, social media marketing has matured into an established platform. Marketers are well aware of its raw capability and its many advantages don’t have to be repeated here. But the best part of digital marketing is that it’s an ever-changing field and that there’s always something new going …

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