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The scope of social media marketing in 2021

No longer the new kid on the block, social media marketing has matured into an established platform. Marketers are well aware of its raw capability and its many advantages don’t have to be repeated here. But the best part of digital marketing is that it’s an ever-changing field and that there’s always something new going …

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How can social media help increase brand awareness?

People love sharing things on social media. Content that engages people gets shared, whether it’s a photo of an adorable dog or a news piece about wildfires. So, how can marketers and brands make the most of social media’s power?  As always, we first need to know what social media can do for brands. Social …

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10 reasons why you should hire a digital marketing agency

Any company, whether it’s a startup, a small/medium business, or a large corporation, needs an effective marketing strategy to grow and stay profitable.  So, hiring a digital marketing agency is the easiest way to make sure that you get a good return on investment. Here are the top reasons why you should hire a digital …

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Social media marketing vs digital marketing

What’s the difference between social media marketing and digital marketing? Simply put, social media marketing falls under the giant umbrella that is digital marketing. To get a better understanding, we need to first know what that means. What’s digital marketing? Digital marketing is the leveraging of digital tools to undertake marketing efforts. This includes Search …

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Digital marketing strategies for lead generation

There are few things as important for a business as lead generation. More qualified leads result in more sales. So how can you leverage digital marketing to generate those qualified leads? Here are a few tips. 1. Work on your landing page It’s all about the landing page. Experiment with different CTAs, test your copy, …

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