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Thanzil Shamnad

Digital Campaign Specialist

What are the best strategies involved in social media marketing?

Welcome to step two of social media marketing. If you haven’t already, you should check out our blog on what activities constitute social media marketing. But now, we’ll take a slightly different look at the strategies associated with social media marketing. Digital marketing is open to all, and social media marketing is no different. With …

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What are the activities involved in social media marketing?

Or what does a social media marketer do? Well, the answer is a lot of things. From managing accounts, posting, to researching competitors. Social media is often the cornerstone of marketing activities for a lot of small to medium businesses. It’s affordable, has great reach, and is great for interacting with your community. Social media …

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The scope of social media marketing in 2021

No longer the new kid on the block, social media marketing has matured into an established platform. Marketers are well aware of its raw capability and its many advantages don’t have to be repeated here. But the best part of digital marketing is that it’s an ever-changing field and that there’s always something new going …

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How can social media help increase brand awareness?

People love sharing things on social media. Content that engages people gets shared, whether it’s a photo of an adorable dog or a news piece about wildfires. So, how can marketers and brands make the most of social media’s power?  As always, we first need to know what social media can do for brands. Social …

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Digital marketing strategies for lead generation

There are few things as important for a business as lead generation. More qualified leads result in more sales. So how can you leverage digital marketing to generate those qualified leads? Here are a few tips. 1. Work on your landing page It’s all about the landing page. Experiment with different CTAs, test your copy, …

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Why content marketing is important in 2021

In a saturated and competitive market, every little edge is valuable. To get a lead over competitors, companies use digital marketing strategies and SEO to get ahead. But digital marketing is not so cut and dry. That’s where content marketing comes in. Content marketing is not about filling your social media and pages with content. …

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Why user experience is key to digital marketing success

Have you ever wondered why your perfectly run campaign isn’t converting? Maybe you’re getting thousands of visitors to your website. Maybe you’re targeting the right people at the right time, but you’re still not getting conversions.  Well, the answer might lie in your UX.   In layman’s terms, UX or User Experience is the way that …

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Apple’s new iOS update and what it means for advertisers like Facebook

In April this year, Apple rolled out the iOS 14.5 updates with some glaring changes. Apps now have to request permission to track a user. This means users can disable app tracking from companies like Facebook and Instagram. While this feature has always been there, it was hidden deep under settings. By bringing it to …

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The end of third-party cookies and what it means for advertisers

A couple of months ago, Google announced that they will retire third-party cookies. If you’re even remotely interested in digital marketing, you probably have seen the news. Advertisers and marketers are raving all over the internet. But what does it mean? Well, first we have to know what cookies are. Cookies A cookie is a …

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