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Anas Aldib

The digital world mesmerises me. Be it my passion for cloud solutions, or my technology expertise in Web development, Cloud Computing, or Architecture & Technology inbound Marketing.

What is digital transformation in marketing?

Digital transformation in marketing is a term that’s often mentioned in boardroom meetings and strategy sessions. But what does digital transformation mean? There isn’t an officially accepted definition for digital transformation despite how often it’s said. But it essentially means the adoption of digital activities into all aspects of your business, especially in marketing. It’s …

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10 reasons why you should hire a digital marketing agency

Any company, whether it’s a startup, a small/medium business, or a large corporation, needs an effective marketing strategy to grow and stay profitable.  So, hiring a digital marketing agency is the easiest way to make sure that you get a good return on investment. Here are the top reasons why you should hire a digital …

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5 types of visual content you need to add to your content marketing campaign

When non-marketing practitioners hear the term “content marketing”, the first thing that most likely comes to mind has something to do with written content —blog articles, web pages, e-books, among others. Although text-based content rakes in engagement, there’s a certain appeal to visual content that instantly and more effectively draws people attention —even if the …

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How can customer reviews help your business?

Word of mouth has remained constant throughout the rapid evolution of technology and its influence in marketing. It is still the most reliable and important source for understanding your audience. The internet has made it far easier for everyone to gauge the standards of a business, simply by collating first-hand reviews of customers. They’re all …

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Top social media trends for 2021

The coronavirus pandemic has fast-tracked digital transformation, with everyone turning to the internet for some sense of normalcy when strict lockdowns were implemented. In UAE, internet user growth rose to 1.3% while social media usage increased by 6.3% compared to 2019. The influence of social media grew at lightning speed; everyone was online not just …

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Digital Marketing Experts You Should Follow on Social Media

3,220,000,000 – that’s the approximate number of results you get when you search for digital marketing in Google. To call that amount “overwhelming” would be an understatement, and we still expect the figure to rise as more people get acquainted with digital marketing and what it can do for their businesses. With this amount of …

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Why eCommerce Is Important for Business Growth and Success

The Middle East has long been known as an online retail giant, attracting international investors. eCommerce has also become a viable way to grow business success and wealth, especially because of the high levels of disposable incomes in the UAE. Technology in the form of various business models on the internet have been harnessed to …

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